Getting Ready!

To all potential ambassadors and business partners of the Community Campaign 2008:

Thank you for considering joining us in this massive effort to help fund the Carolina Forest Community Center as we continue to serve this community through youth sports and recreation. Below I have laid out an overview of the entire campaign and would love for each of you to review it and then email me with any interest and/or questions you may have about being an ambassador as we prepare for the launch on 8/24. You can reach me at bhillman@carolinaforest.org.

Community Campaign 2008 – Overview and Strategy

Description

Our mission at the Carolina Forest Community Center is to shape the future by providing recreational programs that develop competence, character, stronger families, and positive relationships. Our prayer through the community campaign is that we can unite and mobilize the entire community that we serve around helping us fulfill our mission. Sports and recreation is simply a platform that we use to communicate and model the four components of our mission statement. We operate as an outreach-based ministry of Carolina Forest Community Church, where it is our desire as an entire organization and church body to proclaim the name of Jesus Christ across the street and around the world. The Community Center is a strategic way we share Christ with our friends and neighbors across the street in our own community.

The community campaign concept is very simple… it is not our desire to inundate the community with time and labor intensive fundraisers. However, we did feel led to implement a community-wide program that allows those who believe in our mission to support what we are doing. This opportunity will allow people to show their support by simply purchasing and proudly wearing the “Community Campaign 2008” t-shirts. Our goal is to raise $40,000 in 40 days in order to keep our programs operating at their current level. This gives us 40 days to sell 2,000 t-shirts, difficult - but not impossible with the support and mobilization of this incredible community.

We also want people to check out this blog each day during the campaign. It is our desire that everyone will share in the success of this journey as we celebrate what can be done through uniting our community around a common vision to reach out and serve our neighbors. The daily updates on the blog will include challenges and inspirational messages from God’s Word as well as the financial progress of the 40 day campaign. So as supporters of the campaign, we will be asking you to push people to this blog each day, which is found at www.communitycampaign2008.blogspot.com. During the campaign, you will also be able to get to the blog via our website at http://www.cfcommunitycenter.org/.

So let’s unite together as we seek to shape the future through sports and recreation here at the Carolina Forest Community Center.

Marketing Strategy

The strength of the Carolina Forest Community Center is definitely the people that continue to invest and support our mission with their time and energy. We are calling upon those that are sold out to this ministry to serve with us as an ambassador of the community campaign, which means you commit to striving towards a goal of selling 50 t-shirts. Each ambassador will also have one day during the 40 day campaign to pray and fast for the campaign and upcoming year of sports and recreation ministry that will be done through the Carolina Forest Community Center. The success of this campaign will be determined by the number of people that truly commit to making sure the vision stays alive.

We will also be identifying 4-5 local businesses that will agree to serve as community campaign business partners. Their main role is to be a host site for t-shirt sales. The ambassadors will have their own supply of t-shirts, but we will also promote locations to purchase the t-shirts through our website and blog site.

The launch date for the 40 day campaign is Sunday, 8/24 and the ending date is Thursday, 10/2. All shirts will be sold inside of this 40 day window. We will use the time leading up to the campaign to create an intense buzz about the release of the shirts and how to get them. A sample of the t-shirt is shown below... the back of the t-shirt will have our logo and website in the upper middle back. We will also have 40 in 40 on the shirt to help promote the goal of $40K in 40 days.

Again, thank you for considering being a part of this massive effort to help the programs of the Carolina Forest Community Center continue throughout this next year.